AVT 415 · George Mason University · Spring 2016

Web Design and Usability

The archival record of the Spring 2016 course, transcribed from the syllabus. Responsive web design and user-centered design, taught in the GMU format: named workshops carry the techniques, two seminars carry the debates, and three projects of rising weight carry the semester — a startup's one-page site, its CMS-backed second version, and the portfolio. 400 points, weekly exercises scored 0 to 3, critique attendance mandatory.

Start · Session 01 The syllabus

28 sessions 3 credits Prerequisite AVT 217, AVT 311 and AVT 313 Abe Garcia



  1. Part I · Project 1: Single Page Website, MVP

  2. January 3 sessions
  3. Wed Jan 20 01 Workshop Card §

    Welcome back

    First class: a quick test of technical ability, the tools set up — Slack, GitHub, Codepen, Atom — and what the internet actually is

  4. Mon Jan 25 02 Work session Card §

    Snow day

    Class asynchronous: the exercise posted to Slack, the process reading assigned for Wednesday

    Lecture Read before class
  5. Wed Jan 27 03 Workshop Card §

    Design process

    The responsive design process end to end, and the District Taco exercise: brand audit, proto-personas, style tiles, a mobile-first wireframe

    Lecture Read before class
    • Duckett HTML & CSS chs. 3 to 8
    • Krug Don't Make Me Think intro, chs. 1 to 4
  6. February 9 sessions
  7. Mon Feb 1 04 Workshop Card §

    Mobile first and prototyping

    What designing mobile-first actually means, and hands-on prototyping in Invision. Project 1 opens

    Lecture Read before class
  8. Wed Feb 3 05 Workshop Card §

    Patterns

    Conventions are your friend: visual hierarchy, what is clickable, why the hamburger menu costs more than it looks

    Lecture Read before class
    • Duckett HTML & CSS chs. 13 to 15
    • Shifman Memes in Digital Culture all, for the seminar
  9. Mon Feb 8 06 Work session Card §

    Prototype workshop, project check-in

    Work session on Project 1 prototypes, Shifman finished for Wednesday's seminar

  10. Wed Feb 10 07 Seminar Card §

    Memes and participatory culture

    The first named debate: how images move, mutate and mean online, argued from Shifman

    Lecture Read before class
    • Shifman Memes in Digital Culture
  11. Mon Feb 15 08 Work session Card §

    Snow day

    The second snow day: structure and layout reading posted in place of class

    Lecture Read before class
  12. Wed Feb 17 09 Critique Card §

    Project 1 presentations, and typography

    The one-page sites presented, then web typography: the web is 95 percent type


  13. Part II · Project 2: Content Management Systems

  14. Mon Feb 22 10 Workshop Card §

    Content management systems

    Project 2 opens: the site becomes a system someone else can update, and design has to survive real content

  15. Wed Feb 24 11 Workshop Card §

    Responsive web design

    Fluid grids, flexible media, breakpoints: the technique under everything the course builds

  16. Mon Feb 29 12 Workshop Card §

    Preprocessors, and workshop

    Writing styles like a system: variables, nesting, partials, then hands on Project 2

  17. March 7 sessions
  18. Wed Mar 2 13 Work session Card §

    Workshop

    Project 2 work session and desk crits

  19. Mon Mar 7

    No class — Spring Break

  20. Wed Mar 9

    No class — Spring Break

  21. Mon Mar 14 14 Work session Card §

    Workshop

    Back from break: Project 2 work session

  22. Wed Mar 16 15 Work session Card §

    One-on-one meetings, and workshop

    Individual project reviews while the room works. The beauty readings begin

  23. Mon Mar 21 16 Work session Card §

    Workshop

    Project 2 work session; the beauty readings continue

  24. Wed Mar 23 17 Work session Card §

    Workshop

    Last work session before Project 2 presents

  25. Mon Mar 28 18 Critique Card §

    Project 2 presentations

    The CMS sites presented and critiqued


  26. Part III · Final: Portfolio Site

  27. Wed Mar 30 19 Work session Card §

    Your work

    Turning toward the portfolio: what you have, what it says about you

  28. April 8 sessions
  29. Mon Apr 4 20 Seminar Card §

    Beauty in web design

    The second named debate: what aesthetic judgment is for in a medium ruled by conventions. Project 3 opens

    Lecture Read before class
  30. Wed Apr 6 21 Workshop Card §

    Portfolios: inspiration, aspiration, and limitations

    What a portfolio is for, and what the good ones do

  31. Mon Apr 11 22 Workshop Card §

    Portfolios: patterns in code

    The portfolio's common structures, taken apart in code

  32. Wed Apr 13 23 Work session Card §

    Showing your work: portfolio workshop

    Work session: the portfolio's content before its chrome

  33. Mon Apr 18 24 Work session Card §

    Project 3 workshop

    Work session and desk crits

  34. Wed Apr 20 25 Workshop Card §

    Cross-browser testing, and workshop

    The work checked where it will actually be seen

  35. Mon Apr 25 26 Work session Card §

    Workshop and snippets

    Work session; useful patterns traded as code snippets

  36. Wed Apr 27 27 Work session Card §

    Final workshop

    Last working day before crits

  37. May 1 session
  38. Mon May 2 28 Critique Card §

    Project 3 crits: final day of class

    The portfolios presented; the semester closed

  39. Exam Dec 8–14

    Final critique: the portfolio

    The portfolio presented; attendance at critique mandatory


The whole term as cards →

Grades of record live in Blackboard. This is the reading and the schedule.

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