The Business of Design

1. ---

   Part I · The Brand

2. August 3 sessions
3. Mon Aug 24 01 Lecture Card §

   Kickoff and Introductions

   Introductions, and the semester walked through end to end: what the course is, how it runs, and what it will ask.

4. Assignments for Wed Aug 26

   • Alfred North Whitehead The Aims of Education the title essay Read now
5. Wed Aug 26 02 Lecture Card §

   Process and Practice

   What a design process is, and what a practice is, taken as an overview before either is put to work. The Emigre piece goes out today for Monday.

6. Assignments for Mon Aug 31

   • Emigre "That Was Then, and This Is Now — But What Is Next?" Read now ↗
7. Mon Aug 31 03 Lecture Card §

   Design Practice in the Age of New Mediums

   What the medium keeps doing to the work, read through the Emigre piece: that was then, this is now, and the question of what is next. The semester project is announced today, in full and exactly as it will run.

   Assignments

   • Project The semester project runs all term
   • Checkpoint The subject, chosen Due Sep 16

8. Assignments for Wed Sep 2

   • Hall Just Enough Research selections, to be chosen
   • Brown Practical Design Discovery selections, to be chosen
9. September 8 sessions
10. Wed Sep 2 04 Workshop Card §

    Discovery: Design Research

    How a practice learns a subject before it designs anything. The rest of the session, and the long weekend, is theirs to research what they want to take on for the semester.

11. Assignments for Wed Sep 9

    • Soleio "The Rise of Designers Who Ship" Dive Club ep. 78, video Watch now ↗
    • Monteiro Design Is a Job selections, to be chosen
    • Davis Creative Strategy and the Business of Design selections, to be chosen
12. Mon Sep 7

    No class — Labor Day

13. Wed Sep 9 05 Seminar Card §

    Should designers design?

    The discourse around the folding of roles, walked through: Soleio and the designers who ship, set against Monteiro writing not long ago, and how fast the ground is shifting.

14. Assignments for Mon Sep 14

    • Neumeier The Brand Gap selections, to be chosen
    • Davis Creative Strategy and the Business of Design selections, to be chosen
15. Mon Sep 14 06 Lecture Card §

    Brand: Business Frameworks

    Brass tacks: brand infrastructure, brand platforms, house of brands, and the technical parts of the whole thing.

16. Wed Sep 16 07 Workshop Card §

    Business Data

    The practices, worked in the room, and then hands on real data: students play with it and make something that reads. Infographics.

    Assignments

    • Checkpoint The subject, chosen Due today
    • Checkpoint The research Due Sep 23
17. Mon Sep 21 08 Lecture Card §

    Brand: Storytelling Frameworks

    Definition, and the frameworks a brand tells itself and its audience through.

18. Wed Sep 23 09 Workshop Card §

    Frameworks in practice, and studio

    A short practical talk on putting the frameworks to work, and then the rest of the session on their own projects.

    Assignments

    • Checkpoint The research Due today
    • Checkpoint Research, moodboards, brand themes Due Sep 30
19. Mon Sep 28 10 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The Brand.

    Its week

    2 meetings, 1 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

20. Wed Sep 30 11 Critique Card §

    Gate 1: research and direction

    Assignments

    • Checkpoint Research, moodboards, brand themes Due today
    • Checkpoint The direction, chosen Due Oct 7
21. October 7 sessions
22. Mon Oct 5 12 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The Brand.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

23. Wed Oct 7 13 Workshop Card §

    Unplanned workshop

    Nobody has decided what happens here yet. It serves The Brand.

    Already owes

    The direction, chosen due · The brand set

    Its week

    2 meetings, 0 planned. Nothing to read yet.

    Assignments

    • Checkpoint The direction, chosen Due today
    • Checkpoint The brand Due Oct 14
24. Mon Oct 12

    No class — Fall Break

25. Wed Oct 14 14 Critique Card §

    Gate 2: the brand, presented

    Assignments

    • Checkpoint The brand Due today

26. ---

    Part II · The System

27. Mon Oct 19 15 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

28. Wed Oct 21 16 Workshop Card §

    Unplanned workshop

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

29. Mon Oct 26 17 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

30. Wed Oct 28 18 Workshop Card §

    Unplanned workshop

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

31. November 8 sessions
32. Mon Nov 2 19 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

33. Wed Nov 4 20 Workshop Card §

    Unplanned workshop

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

34. Mon Nov 9 21 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 1 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

35. Wed Nov 11 22 Critique Card §

    Gate 3: the system, specified

    Assignments

    • Checkpoint The brand as a spec Due today
36. Mon Nov 16 23 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

37. Wed Nov 18 24 Workshop Card §

    Unplanned workshop

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 0 planned. Nothing to read yet.

38. Mon Nov 23 25 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    The only meeting that week. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

39. Wed Nov 25

    No class — Thanksgiving

40. Mon Nov 30 26 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    2 meetings, 1 planned. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

41. December 2 sessions
42. Wed Dec 2 27 Critique Card §

    Gate 4: the system, running

    Assignments

    • Checkpoint The system, demonstrated Due today
43. Mon Dec 7 28 Lecture Card §

    Unplanned lecture

    Nobody has decided what happens here yet. It serves The System.

    Its week

    The only meeting that week. Nothing to read yet.

    If it is taught

    35 minutes from the front, out of 75. One idea, not two.

44. Exam Dec 8–14

    The defense

    The whole engagement defended: what the brand claims, what the system automates, and where the machine still needs you.

The whole term as cards →

Grades of record live in Blackboard. This is the reading and the schedule.